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What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company understands its audience and creates innovative, captivating content that is specific to that audience in a truly memorable way. Let’s look at four components of such campaigns. 1. An innovative strategy that breaks away from the traditional marketing appr

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting messaging that is both optimistic and sensitive. It can be a tricky balance. Here are five tips for getting it right. 1. Exude confidence.   During difficult times, people flock to leaders who exu

According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas...   Choose your target audience strategically.  If you are sending direct mail, identify your best target audiences. Are they your most frequent customers? Those who spend the most? Those

Let's discuss different types of cuts for stickers. Did you know that there are a multitude of ways for your finished stickers to be cut? Below we mention, square cut, Diecut / Contour Cut, Kiss Cut (on a square backer), and exact cut with transfer tape. Check out the graphic below to see what each option looks like. Not sure which is best for you? Contact us and we'll be happy to help!