All Posts

Let's talk color spaces! Have you heard of CMYK, RGB, and PMS? Are you wondering what each is and when to use them? In this post, we breakdown each color space and which ones are printing friendly. Have questions? Reach out! We love discussing color!

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action. What Is Drip Marketing? Drip marketing is a communication strategy that delivers a series of targeted messages—via email, direct mail, text, or soc

In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also want to be top of mind.   Being top of mind is crucial for several reasons:   1.    Awareness:  Being top of mind contributes to building and ma

Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons why this is so. 1. Higher Spending Potential When a retailer attracts a new customer, it may be for a specific item, like a bat

Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places.  1. Should you be targeting Millennials? Millennials are now the largest living generation, a key target audience for retail. But what about fundraising? Acc

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with...

Whether you are printing and sending direct mail only or integrating direct mail with other channels, marketing has many moving parts....

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're...

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the...

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do...

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It...

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...

Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing,...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations,...

Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail's first impression,...

Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them...

If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of...

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three...

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...