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Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products. Whether it’s excellence and determination or the warm feeling of bonding with friends and family, each brand has a strong identity of which customers want to be a part. Small and medium-sized brands can have identities, too. How do you create one? 1. Defin

What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company understands its audience and creates innovative, captivating content that is specific to that audience in a truly memorable way. Let’s look at four components of such campaigns. 1. An innovative strategy that breaks away from the traditional marketing appr

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting messaging that is both optimistic and sensitive. It can be a tricky balance. Here are five tips for getting it right. 1. Exude confidence. During difficult times, people flock to leaders who exu

According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend? Here are five ideas... Choose your target audience strategically. If you are sending direct mail, identify your best target audiences. Are they your most frequent customers? Those who spend the most? Those

Let's discuss different types of cuts for stickers. Did you know that there are a multitude of ways for your finished stickers to be cut? Below we mention, square cut, Diecut / Contour Cut, Kiss Cut (on a square backer), and exact cut with transfer tape. Check out the graphic below to see what each option looks like. Not sure which is best for you? Contact us and we'll be happy to help!

Let's talk color spaces! Have you heard of CMYK, RGB, and PMS? Are you wondering what each is and when to use them? In this post, we breakdown each color space and which ones are printing friendly. Have questions? Reach out! We love discussing color!

Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then congratulations! You’ve experienced drip marketing in action. What Is Drip Marketing? Drip marketing is a communication strategy that delivers a series of targeted messages—via email, direct mail, text, or soc

In marketing, being "top of mind" means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is it Apple? Samsung? LG? Whatever your product category, you also want to be top of mind. Being top of mind is crucial for several reasons: 1. Awareness: Being top of mind contributes to building and ma

Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons why this is so. 1. Higher Spending Potential When a retailer attracts a new customer, it may be for a specific item, like a bat

Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places. 1. Should you be targeting Millennials? Millennials are now the largest living generation, a key target audience for retail. But what about fundraising? Acc

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with...

Whether you are printing and sending direct mail only or integrating direct mail with other channels, marketing has many moving parts....

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're...

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the...

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do...

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It...

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...

Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing,...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It's when people go on vacations,...